The old landing experience lacked focus. Messaging was fragmented, the booking form wasn’t user-friendly, and the mobile experience caused drop-offs. With a mix of services offered and different types of leads, the challenge was to guide the right user to take the right action - seamlessly.
We redesigned their core landing pages using UI/UX web design principles
focused on simplicity, clarity, and conversion intent. Every section had a role: qualify
the visitor, establish trust, drive action.
We also redesigned the booking form with fewer steps and better mobile usability.
Using Figma, we prototyped and refined the UX to reduce friction and improve
flow - especially for users coming from paid ads.
Just weeks after implementation, ImageLab saw a 51% increase in conversion rate,
a 29% improvement in click-through rate, and a 21% drop in cost per lead.
A better design didn’t just make the site prettier - it made the entire acquisition
funnel more profitable.